UG Strategies Announces the Greenhouse Actors Lodge During the 2010 Sundance Film Festival
UG Strategies Announces the Greenhouse Actors Lodge During the 2010 Sundance Film Festival
New York, NY (PRWEB) January 14, 2010
New York-based entertainment lifestyle marketing firm UG STRATEGIES has partnered with New York’s exclusive celebrity hotspot GREENHOUSE for The 2010 Sundance Film Festival with The Greenhouse Actors Lodge, January 21 through 26, in Park City, UT.
A respite from the frigid temperatures in Park City, The Greenhouse Actors Lodge is a retreat for actors, celebrities, filmmakers, musicians, and tastemakers in town for Sundance. A one-minute walk from Main Street, The Greenhouse Actors Lodge is located in the largest luxury home in the downtown area. Activities throughout the week include press events, cast dinners, and exclusive parties produced by Greenhouse, UG Strategies, and New York’s BMF Media Group, all hosted by a who’s who of celebrities in collaboration with major film studios, talent agencies, and brands. Event highlights include the Skintimate Screening Series to support women in film, and Interface Foundation’s lunch to support the achievement of the Millennium Development goals, which includes eradicating world hunger, as well as several other high-profile events.
Event guests will relax in The Greenhouse Actors Lodge gifting & media lounge, where they can sip specialty cocktails and beverages from Ketel One Vodka, Moet, Vida Tequila, One Hope Wine, Glaceau, Café Bustelo, and Arizona Beverages, while browsing products by hip and forward-thinking lifestyle and consumer brands including Skintimate, ASICS Sneakers, Subjekt Headphones, Flying Colors Apparel, Cardboard Robot Clothing, Tom Ford Sunglasses, Terramar Sports Gear, ReLive Organics, FreeLine Skates and Activeion Cleaning Solutions. Concierge service for The Greenhouse Actors Lodge will be provided by Prive Concierge and celebrity car service provided by BMW. Talent and media RSVP: actorslodge@ugpresents.com.
Says Parag Bhandari, CEO UG Strategies and Executive Producer of The Actors Lodge event series: “We’re thrilled to be returning to Sundance with The Actors Lodge in collaboration with our friends at Greenhouse and The BMF Media Group. The Greenhouse Actors Lodge will be the place to be at Sundance this year, hosting the festival’s best talent and events and raising awareness for several important causes.” Says Jon B, owner of Greenhouse: “Everyone at Greenhouse is looking forward to heading back to Sundance Film Festival again this year and continuing our tradition of hosting the best events at the world’s premiere industry gatherings, while spreading Greenhouse’s eco-friendly mantra and world famous nightlife.”
THE GREENHOUSE ACTORS LODGE
Park City, UT
January 21 – 26, 2010 | Programming Schedule
January 21:
Greenhouse Actors Lodge Opening Event to Benefit Haiti Earthquake Relief.
January 22:
Skintimate Screening Series with celebrity guests.
January 23:
Interface Foundation Lunch hosted by Simon Rex.
“The Company Men” cast dinner hosted by Ben Affleck.
“Get Low” Premiere Dinner and After-Party hosted by Bill Murray, Robert Duvall, Sissy Spacek and Aaron Schneider.
What She Said Book Event hosted by Wilmer Valderrama and TJ Jefferson.
January 24:
Skintimate Screening Series: Gersh Agency Brunch.
Hesher Lunch hosted by Joseph Gordon – Levitt and Rainn Wilson.
Skintimate Screening Series: “New Low” Premiere Cocktail Party starring
Adam Bowers, Jayme Ratzer, and Toby Turner.
“The Freebie” After – Party hosted by Dax Shepard.
January 25:
“Mother and Child” Premiere After Party hosted by Naomi Watts and
Samuel L. Jackson.
“The Imperialists are Still Alive” Late Night Party hosted by V Magazine.
January 26:
Skintimate Screening Series with celebrity guests.
*All events and talent involved are subject to change.
About GREENHOUSE
In 2008 New York City nightlife literally went green, with GREENHOUSE, an eco-friendly nightlife destination that celebrates nature as the ultimate playground. The space is built from recycled/recyclable materials and Greenhouse is the first nightclub that went the extra mile to apply for a L.E.E.D certification — the standard that is awarded for developing environmentally friendly or “green” buildings. The launch event for the Greenhouse concept took place at Paris’ uber-chic venue Le Baron during Fashion Week in September 2007. Greenhouse also brought it’s eco-friendly idea to the 2008 Sundance Film Festival, which featured the official premiere party for U2’s highly regarded 3D film, as well as the 2008 Cannes Film Festival, at which Prince Albert II of Monaco hosted a star-studded event benefiting his charity foundation and the 2008 Toronto International Film Festival where Greenhouse hosted the likes of Benicio del Toro, Steven Soderbergh, Evangeline Lilly and the North American Premiere Party of “Valentino: The Last Great Emperor”. Greenhouse established a satellite location at the 2009 Sundance Film Festival which featured events such as the premiere party for “Brooklyn’s Finest” starring Richard Gere and Wesley Snipes and an IFC Breakfast with Steven Soderbergh. Most recently, Greenhouse returned to the Toronto International Film Festival in 2009 hosting the official after-party for “Get Low” starring Bill Murray, Robert Duvall and Lucas Black as well as an exclusive event for “Solitary Man” featuring Michael Douglas, Susan Sarandon and Danny Devito. http://www.greenhouseusa.com
About UG STRATEGIES
Founded in 2003, UG STRATEGIES is an entertainment lifestyle marketing and PR agency headquartered in New York City. The company creates custom marketing synergies to launch and support new music, clothing, electronics, movies, video games, beverages, and consumer lifestyle products. Clients and brands we have worked with include ASICS, Live Nation, JetBlue Airways, Universal Music Group, 20th Century FOX, 42 West, Paramount Pictures, Armani Exchange, Toyota, Radius Earphones, Nintendo, Heineken, Sony BMG Music, Lollapalooza, Bonnaroo, and other leading brands and entertainment groups. http://www.ugstrategies.com
About The BMF Media Group:
The BMF Media Group is a highly creative New York City-based strategic firm specializing in custom music, entertainment and out-of-the-box branding campaigns that create buzz and launch products to today’s hard to reach tastemakers and influencers. Its clever contributions to event marketing stem from several similar events in the past such as The Music Lounge during Winter Music Conference, Lollapalooza and Austin City Limits, The Chrysler Studio at Sundance, Blondie’s Rock ‘n Roll Hall of Fame Induction Party and Amnesty International’s “Make Some Noise” benefit concert. The BMF Media Group has worked with numerous entertainment clients and brands such as ck IN2U, Hard Rock Hotels, BLENDER Magazine, Sirius Satellite Radio, International Music, Feed, Metromix.com, China Grill, Cafe Bustelo, RHOTO V and BMI. http://www.bmfmedia.com
PRESS INQUIRIES CONTACT:
Debbie Park, UG Strategies: Deborah (at) ugstrategies (dot) com
Jenna Spector, Greenhouse: JSpector (at) SusanBlondinc (dot) com
Ashley Berg, Skintimate Screening Series: Ashley (at) lfbmediagroup (dot) com
SPONSORSHIP & PARTNERSHIP INQUIRIES CONTACT:
Brian Lucrezia, UG Strategies: Brian (at) ugstrategies (dot) com
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UG STRATEGIES | 36 East 23rd Street | 8th Floor | New York City | 10010
(646) 654.6565 – office | (646) 654.6568 – fax
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